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The Amsterdam Entrepeneurs’ Manifesto for Change

We, more than 500 entrepreneurs, members of the Entrepreneurs’ Organization (EO),
gathered in Amsterdam to dream of a future of progress and improvement and
the role that we will play in our changing world.

Henceforth, we declare that we will focus our passions on leading
our world forward and searching for solutions to its most pressing
challenges.

In reinforcing the existing core values of EO, we hereby pledge to the
following values for ourselves, our companies and our communities:

Passion, Integrity, Respect, Balance, Authenticity, Leadership, Fun,
Trust, Generosity, Courage, Honour, Transparency and Empathy.

From this day forward, we will adopt a new way of doing business.
We are a powerful influence in our world. Our values have great consequences
– for ourselves, our children and our society. We will ensure that our values will be central
to our entrepreneurial practice. Profit will not be an end in itself; sustainable and innovative
entrepreneurship will be an obvious and natural extension of our company’s social relevance.

Entrepreneurs have the courage to make bold decisions that address
challenges and deliver desperately needed innovations that will improve
the lives of millions. As leaders, we are always searching for new paths,
opportunities and possibilities. As intellectual and social pioneers,
it is our duty to share our vision for a better world and reinforce our
words with action.

We will act in accordance with the values of this manifesto.
Collectively, we will embrace a new way of looking at and doing business.
We will honour the great responsibility we bear as entrepreneurs, making
sustainable and innovative entrepreneurship integral to our lives, our
companies and communities.

We urgently call on the more than 7,000 members of EO to join with us
and endorse this manifesto with their actions. Furthermore, we appeal to
every entrepreneur globally to adopt the spirit of our manifesto.

Signed, 17 September 2011, Amsterdam.